Hospitality · Real Estate · Investment Advisory
We've owned it. Run it. Sold it.
Four decades as hospitality owners and operators, now advising the families, operators and investors who buy, sell and build hospitality businesses across New Jersey and New York.
40+
Years in hospitality leadership
2,000+
Clients served
31
Year longest client relationship
NY · NJ
Regional market depth
A note from the founder
There are two kinds of advice in this business: the kind that comes from spreadsheets, and the kind that comes from running the floor. We'd like you to have the second kind.
Hospitality
Luxury Residential
Commercial
Many people first come to us for a restaurant, a venue or a hospitality property. We also represent luxury homes across Bergen County and neighboring counties, and commercial properties throughout New Jersey and New York. Each calls for different experience, but all deserve careful pricing, personal attention and a team that understands the owner's goals.
We follow local sales, asking prices, leasing activity and changes in our communities. Just as important are the clients, friends and colleagues we've stayed close to over the years, including operators, private equity, hedge funds, family offices and private buyers. Those relationships help us start the right conversations early, whether you're preparing to sell or looking for your next home, business or investment.
My team and I would rather have one honest conversation early than a difficult one late. Everything you tell us stays with us. Nothing is published, no buyer is contacted and no listing is created without your say-so.
Fred M. Luberto
Founder & CEO · The Luberto Group
Our services
One advisor for the business, the building, and the exit.
Hospitality Brokerage
Confidential sale and acquisition of restaurants, catering companies, banquet halls, venues, bars and hotels, either as a business-only sale or together with the real estate.
Valuation & Exit Strategy
Know what your business is worth today, what drives buyer value, and how to raise it years before you go to market.
Advisory & Consulting
Practical guidance on profitability, systems, leases, growth, succession and M&A from people who have run the floor.
Real Estate & Property Management
Commercial, investment and mixed-use property for operators and investors, plus full-service property management and The Agency One Rock's global reach.
Two sides of the table
Whether you're selling what you built or acquiring what comes next.
For owners
Sell your business well.
A confidential valuation, a plan to raise value before you go to market, and a buyer pool that competes for it.
What is my business worth?For operators & investors
Acquire, expand and build.
Whether you want a first location, another business or the building itself, we help you search, assess the financials, negotiate and prepare for the handover.
Start an acquisition searchPrivate buyer relationships
Beyond the public market
Confidential acquisition search
The right opportunity starts with a private conversation.
No listings are publicly available at this time. Share your acquisition criteria for hospitality businesses, commercial property or luxury residential real estate in New Jersey and New York. An advisor will review your mandate and discuss suitable off-market opportunities as they become available.
The buyer network
A wider buyer network helps us build interest in your sale.
Alongside local marketing, we contact private equity, hedge funds, family offices and private buyers through relationships built over decades. The Agency One Rock extends that reach internationally. Bringing a property to more qualified buyers can support stronger offers and terms, depending on the asset and market.
Private Equity
Hospitality platforms and roll-ups actively acquiring restaurants, caterers, venues and hotels.
Hedge Funds & Institutional
Capital seeking yield in hospitality real estate, sale-leasebacks and value-add assets.
Family Offices
Multi-generational capital looking for durable, cash-flowing businesses and trophy real estate.
High-Net-Worth Individuals
Executives, entrepreneurs, athletes and entertainers from decades of personal relationships.
Multi-Unit Operators
Restaurant and hospitality groups expanding across the NJ/NY corridor.
Developers & Investors
Buyers for commercial, mixed-use and multi-family sites with hospitality upside.
Global reach
The Agency One Rock
Our affiliated international luxury brokerage: worldwide buyer exposure, targeted marketing and personal buyer introductions, and qualified high-net-worth buyers across the globe.
Why owners choose us
Operators first. Brokers second.
Fred Luberto built and ran many hospitality businesses across catering, aviation dining, corporate dining, cafés and restaurants, leading 65+ employees and, for decades, running executive dining and corporate hospitality for Fortune 500 organizations. We read a P&L the way a buyer will, and we know what makes a hospitality business transferable.
- Confidential, NDA-first marketing
- Buyer network: operators, groups, family offices, PE
- The Agency One Rock global reach
- Full-service property management
- Fortune 500 executive dining relationships
- Lease & landlord negotiation
- Pre-sale value enhancement
- Succession & family transitions
The Luberto exit process
The best exits are planned years in advance.
1
Confidential review
Private conversation, goals and timeline.
2
Valuation
Market value, buyer view and value gaps.
3
Preparation
Financials, systems, lease and presentation.
4
Go to market
Targeted outreach under NDA to qualified buyers.
5
Close & transition
Negotiation, diligence and hand-off.
Deep roots across New Jersey & New York
Client perspectives
Relationships that speak for themselves.
“Fred and The Luberto Group brought a completely different level of professionalism and service to our luxury home sale. Their hospitality background truly showed throughout the entire process — from staging and presentation to the way they handled private showings and communication.”
Joan
Luxury residential
“The Luberto Group brings real operational insight to commercial real estate and hospitality investment opportunities. Fred’s background as a hospitality owner and entrepreneur allowed him to evaluate properties from both an operational and investment perspective, which was extremely valuable during our acquisition process.”
Bill H.
Commercial & investment
“Fred’s hospitality background, relationships, and strategic guidance helped us better position our business for long-term growth and future sales opportunities. His understanding of operations, branding, client experience, and profitability made a major impact on our business.”
Henry W.
Hospitality advisory
Original client comments · Joan excerpted · Individual results vary.
The Luberto Group · Perspective & capabilities
Market research and our advisory experience.
Confidential transaction profiles
Hospitality, mixed-use and redevelopment structures, presented without private names or addresses.
Explore asset profilesTri-State market intelligence
Executive perspectives on hospitality value, cap rates, licensing and off-market negotiations.
Read the market briefsExecutive capabilities
Our operator background, advisory services and The Agency One Rock reach in one concise overview.
View & downloadLuxury residential & investment property
Your next move starts with local insight.
Stay in the conversation
Stay informed about the markets that interest you.
Tell us which markets interest you. Our advisors can contact you about relevant opportunities, buyer interest and Tri-State research. Your details stay with our team, and you can ask us to stop contacting you at any time.
Start the conversation
Let’s talk about your plans, in confidence.
Tell us a little about your business or your search. A senior advisor will respond within one business day.